Just three episodes into season three of Euphoria, the show has already featured plenty of headline-making sexual content — and, unsurprisingly, it’s sparked strong reactions online - now with an extreme kink.
Much of the discussion has centred on Cassie, played by Sydney Sweeney. In one controversial scene, her character takes part in a pet-play role-play with her fiancé, Nate, portrayed by Jacob Elordi, complete with a leash and dog ears. Another storyline shows Cassie creating subscription-style adult content while dressed in a baby-inspired outfit — despite similar material reportedly being prohibited on real-world platforms like OnlyFans.
In the latest episode, it’s Jules — played by Hunter Schafer — who becomes the focus of the show’s latest kink-related storyline. Viewers learn that Jules has started working as a sugar baby to support herself through art school, and several of her clients have highly specific fetishes.
Among them are Rick, a lawyer with a nylon-tights fetish; Henry, a finance professional who meets with Jules during work calls; and Ellis, a plastic surgeon portrayed by Sam Trammell, whose interests include mummification play.
Naturally, the reveal leaves viewers wondering: what exactly is a mummification kink?
Mummification kink is largely what the name suggests: a consensual form of bondage where one person is wrapped tightly in materials such as cling film, tape, blankets, or bandages to limit movement and heighten sensations of restraint and vulnerability.
In Euphoria, Jules is shown wearing only a thong and heels while Ellis carefully wraps her body in cling film from head to toe, leaving space for her to breathe. After finishing, he admires the result and jokingly remarks that he might “keep her forever” before kissing her through the opening left uncovered.
The scene highlights a highly specialised form of BDSM that, in reality, requires extensive trust, communication, and safety awareness between participants. Practices like mummification rely heavily on consent and are generally explored only by people with significant experience and a clear understanding of physical and emotional boundaries.
The storyline also raises broader questions about the appeal of this kind of power exchange: what draws people to restraint-based play, what psychological dynamics are involved, and what potential risks come with an activity built around immobilisation and control?
Written by VavaViolet Magazine's Founder and Editor-in-Chief, Sophie Blackman
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